Pioneer in digital signage
Over 200m2 of digital space installed in the north area alone.

Trades
Digital signage, media technology, electrical engineering

Installed material

  • 150m2 video wall
  • 285 UHD displays
  • 54 different locations
Start request

Challenge
Exhibitors and visitors are now guided around the site flexibly and precisely according to the situation and thus reach their destination quickly. There are also event information, weather, traffic and train information, animations, hall plans and much more. In addition, the total of over 200 square meters of digital space in the northern area will be marketed as an attractive advertising medium. The high-resolution spots in the north of the site offer exhibitors new opportunities to draw visitors‘ attention to the exhibition stand and products with innovative advertising messages: in the entrance area to the site, on the boulevard or at the hall entrances.
The digital signage areas and steles are controlled by an intelligent and user-friendly software solution that combines algorithm-based routing with visitor information and advertising on a display area according to previously defined rules. It is thus possible to show this different information both simultaneously and in sequence on a display surface.

Source
Text: Pressemitteilung Nr. 31 / 05. September 2018
Photography: tobiasvollmer.de
Video: Koelnmesse Neuemedien / youtube